2. Merchant - A merchant is a person or a company that markets their products and services on the web. Your merchant is the person/company whose program you joined.
3. Tracking and Management Solution - In order to track the incoming affiliate-referred traffic to their sites, merchants need to purchase or create software to track and manage their affiliates activities. All of our affiliates are using myAP Software.
4. Affiliate Networks - There are many networks similar to KowaBunga!that have a wide variety of merchants to choose from. The way they operate can be different in the details, but basically they all provide a central site from which you can join and manage multiple affiliate programs.
5. Click-through - A click-through is the action that takes place when a visitor clicks on a banner or link on your site to go to your merchant's site.
6. Impression - An impression occurs when a page containing your affiliate code is loaded on your site or in your HTML email messages. Impressions are also called page views.
7. Conversion Rate - This is the most important figure to look at, as it measures how effective your performance is in actually generating revenue. A conversion can be defined as converting a visitor from your website into a customer on your merchants website by making a sale, generating a sign up, or simply an impression or click through - it all depends on the type of program the merchant is running.
8. Commission/Reward - Each affiliate program will have a pre-determined commission or reward that they offer. Usually this is a cash offer, however cash isn't always the method of payment offered by merchants. Some merchants may reward you by offering products, services, discounts, vouchers, points, etc, although this is quite rare.
9. CPS (cost per sale) - This is where the merchant rewards you for each sale you make. It can either be a percentage of the final sale - or - it can be a fixed rate for every sale you make.
10. CPC (cost per click) - Merchants reward you for every click through you generate to their site from your own. A CPC deal maybe something like $0.05 CPC, this means you get 5 cents for every click through you produce.
11. CPM (cost per thousand) - Every time a banner appears on your website then that is counted as one impression. A typical deal could be $0.50 CPM, which means that the merchant would pay you 50 cents for every thousand times a particular banner or creative is served on your website.
12. CPL (cost per lead) - A lead is something which a company can use to contact a consumer or potential client. This usually involves getting someone to fill in a form with some personal details and their contact information. Every form completed is a 'Lead' for the merchant. A CPL offer would mean that you would be compensated each time a visitor you refer fills in a particular form.
13. CPA (cost per action) - This type of offer is very similar to a CPL offer, but it refers to something other than completing a form like downloading something, joining a forum or watching a movie. Basically, any action that a merchant wants visitors to perform on their website can be rewarded if they so wish.
14. Cookie Life - Most affiliate programs (including most KowaBunga!programs) need to use cookies somewhere in their tracking process. A cookie is a small text file that is placed on a user's computer when they click on an affiliate link and visit a merchant's site. This cookie has the affiliate ID on it so if the user then buys something, the merchant's site can look at the cookie and see that the merchant needs to reward affiliate XX with a commission. A cookie life is the length of time this cookie will remain on the user's computer. Some last 24 hours, others 1 week, 30 days, 1 year or even forever. So, if you have joined a program that has a cookie life of 30 days, if a user clicks on your link, visits the site and then decides 40 days later to buy something, you will NOT get a commission. A longer cookie life is preferred especially if you are selling a product or service where there is a considerable 'decision making' process.
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